PICS: #TBT Tech Toys from the 1977 Sears Xmas Catalog

A long time ago, in a galaxy far, far away… okay, Christmas 1977 to be exact, children everywhere were on the cusp of a digital revolution.

It was quite an exciting time, and yet none of us knew how the toys of our childhood would take a quantum leap and influence products & apps built mere decades later.

And so we harken back to a quieter time, and anxiously await Santa to fill our stockings with these lovely gems from the 1977 Sears Christmas Season Wishbook:
cover

Amazon? Pagh! Dial it in, baby! Even better, CHARGE IT!
chargeit

15) Burning Man Playa Playset
burningman

14) Nest
therms

13) FitBit
fitbit

12) Amazon Kindle
kindle

11) Vevo
itunes

10) StyleHaul
stylehaul

9) TasteMade
ezbake

8) Twitter
tinder2

7) Aeron Chair
aeron

6) Netflix
netflix

5) YouTube
youtube

4) X Box
atari2

3) PlayStation
playstation

2) The Apple Suite (keep in mind Tim Cook was 17 in 1977) —

iWatch
iwatches

iPad
ipad

iPod
ipod

iPod Mini
ipodmini

iPhone
whatsapp

and the #1 top toy of 1977 is…….

*
*

*

*

*

*

*

*

…..Mattel Handheld Football, of course!
mattelnfl

And the most glaring omission from the 1977 Sears Christmas catalog?

 

All things Star Wars — Star Wars had just premiered on a select number of screens in late May that year, before a national rollout that dominated the globe all the way into the summer of 1978, when Grease would eventually dethrone the George Lucas epic from the top of the stack.

Turns out that even though Star Wars was released in 1977, the Christmas catalog was already in production, and no one had any idea what an international juggernaut the movie would be, so the best that toymaker Kenner could offer was an “Early Bird Gift Card” — basically, a cardboard diorama on which to place your action figures when they arrived in spring of 1978 (cue sad trombone music):

star-wars-early-bird-certificate-photos-from-kenner-77-merchant-catalog
(Womp wommmmp!)

 

Wow, you’ve made it this far?  BONUS!  High tech fashion, circa 1977:

Whaat?  Never lose my socks again?  WOW!
snapsocks

Steve Jobs or Ron Burgundy?  You Decide!
cordsuit

Hello ladies!
jumpsuit

Matching outfits were kind of all the rage back then.
matchsport

The boots!  The HAIR!
femwear

Little Miss Sassy!
jumpsuitgirl

Ah, the Billie Jean King collection.
jumpsuitfem

No words.
terrorist

Happy holidays!

Author Description

Scott Perry -- LA Tech Digest founder

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