Bidding War Brewing in YouTube Video Space

This morning’s Wall Street Journal reports that YouTube has approached top onscreen talent with bonuses in order to keep them posting to the service.

The bonuses come in response to heavy wooing for exclusive windows by upcoming services like Vessel (flush with $75 million in funding and run by former Hulu exec Jason Killar).

Facebook is making more nuanced overtures by meeting more often with video creators to discuss marketing strategies, as well as using its algorithms to favor videos posted directly to their service.

As if hosting, ad rev splits, and navigating the complex field of rights & royalties weren’t enough of a challenge, the entire video ecosystem is about to erupt into an all-out bidding war for top talent across multi-channel networks, as well as increased pressure to better serve & identify rising talent.

Author Description

Scott Perry -- LA Tech Digest founder

2 Responses to “Bidding War Brewing in YouTube Video Space”

  1. January 18, 2015

    Tressie Zsadanyi

    Got my first letter yesterday! Loved it. I feel like I’m a piece of something fantastic that’s just starting to come about. Feeling a strange sensation of community around it all. Maybe you’re on to something here! Who would have ever assumed that people today would in fact print out words on paper just to have it sent from the mail to another person’s mailbox. Next thing you know, peoe is going to be growing their own food and walking or riding bikes everywhere. It’ll never ever perform, damn progress.

  2. 696861 711679bless you with regard to the particular blog post ive really been looking with regard to this kind of advice on the net for sum time these days hence with thanks 416322