#FABEvent: Social Media, Influencer, & Content Marketing

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Date(s) - 04/29/2015
7:00 pm - 9:00 pm

BlankSpaces Santa Monica



Freya Estrella – CEO & Founder of Coolhaus & Ludlows Cocktail Co.
Katie Rosen – Co-Founder of Fab, Fit, Fun
Courtney Lear – Digital Marketing Director of Unique Vintage
Sarah Park – Marketing & PR Manager of Miss Me Jeans

You’ve all heard these terms before:

Social Media Marketing
Influencer Marketing
Content Marketing

But do you really understand how to use them effectively to grow your fashion, beauty, or lifestyle business?

Social Media – Over 70% of US online adults use some form of social media networking. (Heidi Cohen)
Content Marketing – Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (Newscred)
Influencer Marketing – 61% of consumers make a purchase based on a blog post and 70% of consumers learn about companies through articles rather than ads (Social Media Today)

We work with businesses to develop creative and impactful ways that can grow their companies by using social media, influencer and content marketing. We could just be the ones to talk throughout this entire event but that wouldn’t be as much fun.

Instead, we want to make it a party, a party of panelists, of course!

You’ll get to hear from founders & executives of fashion, beauty, and lifestyle companies who have used 1, 2, or all 3 of these marketing tactics to expand their companies.

Author Description

Scott Perry -- LA Tech Digest founder

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