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Date(s) - 06/09/2016
6:30 pm - 9:30 pm

HauteLook/Nordstrom HQ



HauteLook/Nordstrom­: Customer-centric Marketing and Test & Learn Process

Presented by: Los Angeles Marketing Analytics Group


Linda Suen , Manager of Digital Analytics at HauteLook
Sophie Wang , Manager, Marketing Analytics at Nordstromrack.com | HauteLook

Linda Suen will present an intro to Marketing Analytics at Nordstrom, including:
• Customer-centric Marketing
• Marketing Analytics Measurement Framework

Sophie Wang will share on Nordstrom Marketing Experiments (Test and Learn):
• Nordstrom’s Branded Term PPC Test & Learn

What: Join us for another great evening of networking and educational presentation on Thursday June 9th. Wine and appetizers will be served.

Why: To learn about marketing analytics and to meet great people!

Who: You! (Open to the public) Because you are awesome, you like to meet great people, and want to continue learning about marketing analytics, data, data driven digital marketing, data driven product development, and a multitude of other important things surrounding the topic of business intelligence.

Author Description

Scott Perry -- LA Tech Digest founder

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