Date(s) - 06/09/2016
6:30 pm - 9:30 pm
HauteLook/Nordstrom: Customer-centric Marketing and Test & Learn Process
Presented by: Los Angeles Marketing Analytics Group
Linda Suen , Manager of Digital Analytics at HauteLook
Sophie Wang , Manager, Marketing Analytics at Nordstromrack.com | HauteLook
Linda Suen will present an intro to Marketing Analytics at Nordstrom, including:
• Customer-centric Marketing
• Marketing Analytics Measurement Framework
Sophie Wang will share on Nordstrom Marketing Experiments (Test and Learn):
• Nordstrom’s Branded Term PPC Test & Learn
What: Join us for another great evening of networking and educational presentation on Thursday June 9th. Wine and appetizers will be served.
Why: To learn about marketing analytics and to meet great people!
Who: You! (Open to the public) Because you are awesome, you like to meet great people, and want to continue learning about marketing analytics, data, data driven digital marketing, data driven product development, and a multitude of other important things surrounding the topic of business intelligence.