Happn, the leading dating app that enables users to discover the people they’ve crossed paths with in real life, has named Serge Gojkovich as U.S. Chief Marketing Officer (CMO). Serge assumes this marketing leadership role to accelerate Happn’s growth and expand its footprint in the U.S. market.
As a veteran marketing expert, Serge provides strategic counsel on brand positioning and direction, while enhancing competitive market presence to achieve solid growth results. He has helped a number of renowned brands, travel destinations and mobile apps dominate their respective landscapes, including CurbStand, Grindr, Blendr, Jack’d, VisitBritain, Visit London and ParkMe.
Said Happn founder and CEO Didier Rappaport, “Serge has a solid track record of helping elevate brands’ leadership, and we’re very excited to continue this growth journey with Serge at the helm for Happn’s U.S. marketing efforts. We are thrilled with the enormous growth Happn has experienced since we launched two years ago, and the 1.5 million users we’re adding every month is evidence that we’re offering a unique experience that was lacking in the marketplace – bringing real-life dating into the mobile world,”
“With so many dating apps to choose from, Happn offers a unique way for singles to connect and create meaningful relationships. With more than 13 percent of Happn’s total user base here in the U.S., this market has become increasingly important as part of the company’s growth strategy,” said Serge Gojkovich, CMO USA, Happn. “I’m thrilled to help bring the Happn experience to even more people in the U.S.”
Using real-time geolocation technology, Happn shows users a timeline of the people they’ve crossed paths with throughout the day – those who were at the same place at the same time. At its core, Happn is an app that restores those missed connections by helping users find the beautiful stranger they encountered in passing.
Happn is available across the U.S., including New York City, Los Angeles and San Francisco. Activations are expected in cities like Miami, Chicago, Dallas and others in the coming months. Further international expansion beyond its 13 million global user base is underway in Europe, Asia and South America, with new features and capabilities expected to be introduced throughout 2016.