LA Times did a magnificent job with the details behind the big tech boom in Playa Vista, with a huge splash across the front of this past Sunday’s paper (link). In the article, they go through the details of LA Mayor Eric Garcetti wooing Yahoo from Santa Monica to the Playa Vista campus, which is already the LA home to YouTube, Facebook, Belkin, ICANN, and a huge Google complex which just broke ground.
Next to Playa Vista is a massive residential complex called The Runway, which includes apartments, condos, and when completed, will have a movie theater, a Whole Foods, a K-5 school, a library, and your typical eateries & conveniences (banks, nails, smoothies, Starbucks, etc.), all south of Jefferson Ave, which is 2-3 miles north of LAX and 2-3 miles south of the Santa Monica Airport.
Read the entire LA Times article here (link)
Needless to say, this area is BOOMING, and it is going to be interesting to see how the dynamics change the neighborhood — will Runway residents never leave the convenience of their complex? Will it create a rift amongst neighbors north of Jefferson in Playa del Rey, who live in 1000 square foot homes bought for a couple hundred thousand dollars decades ago, or will it create new millionaires as home prices go up and new shops & restaurants move to the area?
Will these homes become teardowns a la Venice’s bungalows? Will LA see Mission District-style gentrification and class wars? How will all these new residents and businesses affect traffic along Lincoln, Jefferson, Centinella, the 90, the 405, and beyond?
Only time will tell, but join us as we capture the now and look ahead and what will soon be:
The Campus: USC / Facebook / Belkin / ICANN (more info)
The Runway (more info here)
North of Jefferson is the old guard — Electronic Arts, Microsoft, and a slew of ad agencies, which, for the sake of time, we did not cover in this piece.
And yes, I do flub a few lines in the video — by no means am I a pro at this, was just trying to read my own chicken scratch while winging it from the passenger’s seat. And I haven’t used a Belkin product in years, so yeah, I kinda forgot what they make 🙂
PS, extra credit: Playa Vista’s history — prior to this boom, Playa Vista was to be the original site of Dreamworks almost 20 years ago. And before that, the Google space is where Howard Hughes built & stored his Spruce Goose. (link)