Nir Eyal will be discussing his book ‘HOOKED — How to Build Habit-Forming Products’ in conversation with Keith Ferrazzi at Cross Campus on December 18.
HOOKED has been gaining traction in tech circles for most of 2014, and will be one of the must-reads as more businesspeople read it in 2015.
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Nir Eyal explores why some products capture widespread attention while others flop. Based on years of research and his class at the Stanford Graduate School of Business, Eyal has written the book he wished had been available to him as a startup founder—not abstract theory, but a how-to guide for building better products and technologies.
Eyal’s four-step “Hook Model” details what’s required to build a habit-forming product that brings users back repeatedly, without relying on costly advertising or aggressive messaging. Hear Nir discuss and elaborate on these 4 steps live, during an in depth conversation with author and noted business strategist Keith Ferrazzi.