SNAPCHAT Partners with Major Media Brands for “Discover” Feature

Wow, what a concept — SNAPCHAT announced DISCOVER, a human-curated storytelling feature, built in partnership with an array of media brands including Vice, National Geographic, Yahoo / Katie Couric, People, Cosmopolitan, the Daily Mail, CNN, Food Network, ESPN, Warner Bros records, and many more.

Funny thing is, this human-curated editorial media push is something LA Tech Digest founder Scott Perry publicly suggested Twitter should pursue back in 2012 (link)

Wicked feature, looking forward to further growth, congrats Evan Spiegel & co., who constantly keep iterating new features on a semi-monthly basis, all with a barebones dev team.

From the blog:

“Snapchat has always celebrated the way that you and your friends see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story.

Today we’re introducing Discover.

Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.

Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.

Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

Discover is new, but familiar. That’s because Stories are at the core – there’s a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours – because what’s news today is history tomorrow.

Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique – a wonderful daily surprise!”

Author Description

Scott Perry -- LA Tech Digest founder

2 Responses to “SNAPCHAT Partners with Major Media Brands for “Discover” Feature”

  1. January 29, 2015

    Lacresha Bagu

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  2. […] SNAPCHAT partners with major media brands to launch DISCOVER feature (link) […]