Ryan Williams just posted the latest episode of his INFLUENCER ECONOMY podcast with HOOKED author NIR EYAL.
Nir spoke at Cross Campus in December, and Ryan was able to get some one-on-one time with Nir to learn about the genesis of HOOOKED and a deeper explanation of the HOOKED model — a must-listen for anyone who has not heard this yet.
INFLUENCER ECONOMY SITE (link)
Like I’ve said before, whether you are a producer or a consumer, HOOKED will be THE business book of 2015. (Buy it here)
What you’ll learn from this episode:
How Nir started writing his blog to answer his own questions about how products create habits
How hearing Mark Zuckerberg speak when Nir was in Stanford business school inspired his curiosity around the hooked model
How Facebook & WhatsApp nailed the Hooked model
The difference between vitamins (nice to have) and pain killers (must have) when building products
A guide to the 4-Step Hooked process: 1) Trigger 2) Action 3) Reward 4) Investment
How podcasts apps. like Stitcher form habits for their listeners
The GEM model (Growth, engagement, monetization)
How Nir’s career transitioned from entrepreneur into story-teller
How Nir reach the NY Times best-seller list with the help of his community of blog readers