On Thursday December 18, Nir Eyal dropped by Cross Campus to discuss his book ‘HOOKED: How to Form Habit-Forming Products’ (buy now at Amazon)
Eyal started out with a lively 15 minute preso that perfectly applies clinical psychology, in a plainspoken manner, into the buildout of a product.
Technology is the cigarette of the 21st century, it’s up to us to apply the principals of The Hook to build positive practices that are reinforced by habit.
I’m not even gonna try to simplify his easily-digestible presentation — see notes on the LA Tech Digest Twitter feed, again, buy the book, HOOKED will be THE business book of 2015.
Nicole Graebner, Keith Ferrazzi, Ashley Stahl
Candice & Tiffany Hakimianpour (Handstand app)
Becky Feldman & Dylan Steinman of Cross Campus, Ryan Williams (The Influencer Economy podcast)
Kelli Frye, Alaia Williams, Bryan Koch (Demand Media), Adam Goyer (Interaxon)
Matt deWit & Serena Tham of bar sponsors Wit Ventures
Bartenders!
Huge crowd!
Extra credit — LA Venture Association VC gathering at Bergamot Station: Karen Allen, Kevin Ayers (Glassi), Stephen Kennedy (UK Trade), Mike Navarre
